These days internet is becoming a part and parcel of everybody’s life especially when things like mobile internet, Facebook etc have started. Everyone is on the internet 24 hours of the day and interacting with millions of people globally. The world has become too small because of this. And to take the advantages of this people have started the concept of Internet Marketing in order to sell more and expand businesses. Companies are trying to make a presence online and adopting various internet marketing strategies to increase traffic on their website and...

The DIV tag refers to a division or section of an HTML document. It is used to group block element so that they can be arranged in diverse styles. All key browsers support the Div tag. Browsers place a line near the Div element. It’s a crawl able tag used with static content. If you are wondering if this DIV Tag helps in SEO or not, here is the answer – Yes, it does help, especially because: 1. It helps in the maintenance of your site apart from systematizing its contents. 2. As there is a decrease in the ratio of code to content, the web crawlers...

There is a great amount of speculation as to whether W3C compliance code has positive impact on search rankings. Irrespective of this, it is a good idea to have your site W3C Compliant. It not only helps in search rankings but having compliant code decreases load times. Though W3C compliance is of at most importance for browser compatibility and site usability, it does not directly affect on Google rankings. The World Wide Web Consortium (W3C) develops protocols and guidelines, sets standards for coding HTML and CSS for web pages and also provides tools to...

W3C is a place where the future of web is made. It refers to World Wide Web consortium which develops web standards and guidelines. It is an international consortium founded in 1994. It has published more than 110 standards called W3C Recommendations. It provides guidelines for the websites and WebPages for the way they should be structured. The rules laid down are based on the best practices that your website should adhere to. However, your site can still be viewed correctly in Internet Explorer and other browsers that entertain incorrect design practices...

A sitemap represents the entire framework of a website. It helps the webmasters to update search engine pages on their websites available for crawling. Site maps can enhance Search engine optimization (SEO) by being sure that all pages can be found which is especially needed if the site uses Flash or Java scripts. Sitemaps helps the search engines to understand what your website is all about and gives unique opportunities for SEO. Site maps help in navigating the site as it provides an overview of the site contents. Sitemap protocol is now jointly used by...

Web Stats software gives website visitors traffic and usage statistics. It helps you to generate unique web statistic reports for website search engine optimization (SEO), which in turn helps in website promotion. It saves you time and money and gives you more traffic that is hits and visitors. It tracks visitors’ information including things like IP Address, date and time of the visit, browser, and the operating system. It can be installed with the database servers like Access, SQL and mySQL. It includes various reports like unique visitors, non-unique...

A Google Webmaster Tools Account helps you to know how your site is performing in the Google search results. You can even use this tool to overcome the potential problems. It helps you to enhance and increase the traffic to your site. These Webmaster tools provide you with some easy and simple ways to make your site Google friendly. As we all know the power of search engines, we can use that power more efficiently by using the Google Webmaster tools. The tools help you to share information with Google and assist to improve your site’s visibility on the...

Hits and visitors are one and the same is a misconception. Hit is a request to a web server for a file which can be in the form of text, image, graphics or java applet. A hit does not mean a visitor to the website but it’s a hit on the web server. When a web page uploads from the server, the number of hits is equal to the number of files requested. Hence, one page upload does not mean one hit as pages are made of images and other files which heaps up the hits counted. As one hit is not equal to one page load, it is not an accurate measure of web traffic....

Once your website has gone live, your responsibility shifts to a different level where you have to keep a track of how it’s performing. Remember that it’s very important to know how visitors to your site perceive your offerings. You can use website tracking and web analytics to achieve this objective. You can use the data obtained by means of website tracking and web analytics to know the potential of your business and compare data against your expected targets or even against your competitors. If you are wondering how tracking and website analytics will...

The robots.txt file can be effectively used for the following purposes: ·to block unwanted web crawlers or robots that help in retrieving emails or strip images. ·to notify the robots of some particular directories placed on your server whose access you want to restrict. So, you can include cgi, private, temporary and back-end directories in the list of restricted files if you don’t want the robots to index or get access to these files. ·to get relevant pages of a website indexed by directing the robots to selected pages of your site. Such a move is...